Revitalizing Justrite’s Digital Retail Experience

Justrite, one of Nigeria’s largest retail chains, set out to expand its reach into online shopping by integrating a mobile commerce platform with its existing ERP system.

However, the project had been in limbo for over 18 months. Multiple external developers attempted and failed to deliver, leaving the system unstable and partially sabotaged — with broken APIs, slow synchronization, and poor user experience.

The goals were clear but ambitious:

• Rebuild the e-commerce mobile app from scratch while syncing seamlessly with ERP data (inventory, pricing, and sales).
• Launch a smooth, reliable experience for online shoppers to boost digital revenue.
• Revamp the product (v2) with AI-driven recommendations, improved UI, and scalable infrastructure.

Tribesquare took over full ownership of the project lifecycle — from re-architecture to release management.

Phase 1: Rescue and Stabilization

• Conducted a deep code and infrastructure audit to identify sabotage and integration gaps.
• Rebuilt API endpoints for ERP synchronization using Node.js and RESTful microservices.
• Developed a clean, modern mobile app optimized for low-latency sync and offline use.
• Implemented continuous deployment pipelines for fast iteration and rollback safety.

Phase 2: Revamp and Intelligence

• Introduced AI-based product recommendation and personalized shopping flows.
• Upgraded UI/UX with a focus on checkout speed and modern visual consistency.
• Migrated backend infrastructure to a containerized AWS environment for scalability and uptime.
• Added integrated analytics dashboards for sales insights and customer behavior.

Metrics and Outcomes

Before Tribesquare

• Project timeline: 18+ months stalled
• App crash rate: 40%
• ERP sync latency: 3–5 min
• Digital sales: Negligible
• User satisfaction: Low (2.1★ avg)
  

After Tribesquare

• Project timeline: Delivered first stable release in 10 weeks
• App crash rate: <1% post-launch
• ERP sync latency: <5 seconds
• Digital sales: +180% increase
• User satisfaction: 4.6★ on app stores

“Tribesquare didn’t just fix our app — they helped us finally enter the digital retail space we’d been chasing for years.” — Head of IT, Justrite Limited

Key Takeaways

• Codebase Rescue Is a Skillset: Taking over failed projects demands technical empathy and a forensic approach.
• ERP Integration Defines Retail Success: Seamless back-office sync is non-negotiable for reliability.
• AI Personalization Boosts Retention: Recommendation engines doubled returning user sessions.
• UI/UX Drives Brand Perception: Clean design became Justrite’s most-praised digital upgrade.
• Managed Teams Outperform Freelance Fixes: Dedicated oversight and ownership enabled recovery and innovation.

Summary

Justrite transitioned from a stalled, broken project to a high-performing digital retail platform, setting a new internal benchmark for technology adoption.